Your site's content — text, images, the user database — belongs to you. The platform doesn't take ownership of your content and doesn't show someone else's ads on your pages.
Advertising on the server is sold by its owner, and the revenue stays with them. This is a key difference from big platforms, where the community fills the platform with content and the platform is the one that profits from it. Here, Shopnseo provides the software — the audience and the money belong to whoever brought the people together.